The Australian resources sector is acting to reassure communities that it’s taking strict and comprehensive measures to protect workers, families and mining communities from COVID-19.
A national TV and digital campaign featuring the resources workforce is being launched this week to show how the industry is taking action to implement the resource sector’s COVID-19 national protocol.
The campaign shows resource sector workers from across Australia demonstrating a range of anti-COVID protection measures including physical distancing during travel and at site, increased hygiene and cleaning, temperature testing, changes to shift start times and working arrangements.
These measures are being implemented as the resources sector across Australia continues safe operations – supporting jobs and economic stability and providing royalties to fund hospitals, nurses, doctors, police and other essential government services and infrastructure.
Developed jointly by the NSW Minerals Council, the Minerals Council of Australia and the South Australian Chamber of Mines and Energy, the new campaign is further evidence of the industry’s practical commitment to safe workplaces and communities.
“This next phase of our community information campaign shows first-hand some of the actions our miners are taking each day to protect themselves, their families and their communities from COVID-19 while continuing to make a critical contribution to the economy,” NSW Minerals Council CEO Stephen Galilee said.
“Health and safety is the Australian minerals industry’s number one commitment, and the industry is proud to show Australians what our workforce is doing to keep everyone safe – including local communities – during the COVID-19 pandemic,” MCA CEO Tania Constable said.
“The resources sector underpins the economy and continues to meet the challenges of COVID-19 – showing leadership by significantly decreasing the movement of people and implementing strategies to protect workers, families and communities,” SA Chamber of Mines and Energy CEO Rebecca Knol said.
The industry’s community information campaign features people from operations across Australia working in a range of vital commodities from iron ore to coal, copper and gold. The ads can be seen here (30-second version) and here (15-second version).
More information on the industry’s COVID-19 response can be found on the MCA’s website.