Latest stage of ad campaign highlights world class innovation in our mining industry

January 12, 2018

12th January 2018
 
Latest stage of ad campaign highlights world class innovation in our mining industry
 
The NSW Minerals Council has supported the release of the latest stage of the national Making the Future Possible campaign, featuring the Australian mining industry’s innovative use of cutting-edge drone technology. 
 
“The use of new drone technology to enhance safety and productivity at mine sites is an example of how the mining industry in NSW and across the country is one of the most technologically advanced in the world, with a highly skilled mining workforce and ongoing investment in skills and training.  ” NSW Minerals Council CEO, Stephen Galilee said today.
 
The new advertisement highlights the important role drone technology is playing in the Australian mining industry, such as monitoring and improving road and work site safety, more efficiently gathering information about large mining operations and mapping and digitally record areas of Indigenous cultural heritage. 
 
The new Making the Future Possible ad also shows how ongoing development of our domestic mining sector opens up new opportunities for young people to forge a dynamic career in technology and innovation.
 
The NSW Minerals Council is working closely with the Minerals Council of Australia to deliver the Making the Future Possible campaign. The campaign’s latest focus on drones and technology complements another campaign theme that highlights the growth and success of NSW business Quarry Mining and its Managing Director, Kari Armitage.
 
“The growth and success of Hunter Valley business Quarry Mining is a great example how mining creates additional jobs beyond actual mining operations, including through the thousands of mining supplier businesses across NSW that are increasingly using innovation and technology to keep our mining industry as the world’s best.”

 

YouTube link to ads here https://youtu.be/Oo4rJ1L3CzM

 

Contact: Harry Stutchbury | hstutchbury@nswmining.com.au | 0409 758 734 | 02 9274 1419

 

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